When you choose to work with an SEO agency, you can take advantage of the collective knowledge that the agency has gained over years of experience. Atomic Marketing Agency has studied data from multiple roofing SEO campaigns. This gives us the unique perspective we need to optimize your roofing website. In addition, we use the latest SEO techniques.
Keyword research
Getting the best search engine ranking for your roofing website requires a detailed strategy. A successful SEO campaign starts with keyword research to determine the right keywords to target. In addition, you should note the competition level and search volume of each keyword. Using the right keywords will benefit your subsequent digital marketing activities. You should also choose those that are relevant to the services you offer.
Proper SEO helps your business rank high on Google, Bing, and Yahoo. This includes your website, Google My Business listing, and other digital properties. By using the right keywords and content, you can reach a large number of consumers and improve your business’s online visibility. While proper SEO is important on all search engines, Google gets the largest volume of traffic. Typical SEO tasks include keyword research, content creation, and website design.
Unique pages of content
When it comes to SEO, one of the most important things an agency can do is have unique pages of content on their site. These pages are important for a variety of reasons. They are not only good for SEO, but they help a company connect with potential customers. They also help businesses target non-related keywords. For example, if your business provides roofing services, different types of content can help a user choose the best roofing option for their home. They can also help a user find a reputable contractor to complete the work. Adding apt quality content to your website will help your website rank higher on search engines.
Keyword density
To maximize your website’s organic traffic, you need to incorporate the right keywords into your content. Keyword density is a measure of the number of times search terms appear in your content. This is expressed as a percentage of the total number of words. If your keyword density is too high or too low, search engines will consider it spam, and you’ll appear in lower rankings. Aim for a keyword density between six to nine times per thousand words.
In order to achieve optimal results, your roofing website should be optimized for SEO. Keyword density, competition, and volume are the most important factors to consider. Keywords can be included in the URL of your website, page titles, and section headers. They can also appear in the ALT tags of images and meta description tags.
Page load time
If you want your roofing website to rank well on search engines, you need to improve your page load time. In this day and age, search engines are increasingly weighing engagement metrics and user experience. To increase engagement, make your roofing web pages informative and answer users’ questions. Ideally, your page should load in three seconds or less.
You should also use internal pages to describe your more specific services, such as roofing. These pages should intentionally target the keywords you want to rank for. You should also use XML sitemaps to help the search engines understand the content on your roofing website. However, submitting a sitemap does not guarantee that your page will rank for any given keyword.
Backlinks
The roof of your website is an important aspect of your online marketing strategy, and building backlinks is an important step in improving your rankings. Using a SEO agency can help you improve your website’s visibility in the search engines. There are several different types of backlinks, including editorial, directory, and social. Editorial backlinks are among the most valuable for roofing websites.
In order to increase the ranking of your roofing website, you need to get backlinks from websites that are relevant to your industry. You should also avoid websites that contain irrelevant information. For example, a plastic surgeon’s website should not link to a roofing website, as this would send a big red flag to Google’s spam filters.