Winn Smiles wanted to grow their long-term organic market so they partnered with Transactional Dental’s Patient Magnet Engine™. They have invested in a long-term strategy that pays them back month after month with new patients from near and far. This case study shows how strategic keyword targeting, Google Maps optimization, and on-site coding improvements translated into measurable patient opportunities already after about 3 months.
Winn Smiles achieved Page One Domination with SEO click value increasing 172% over the 3-month period. Top 3 Map Pack positions secured for “Invisalign Dentist Near Me”, “Veneers Dentist Near Me” & “Best Cosmetic Dentist Near Me” among others. Engagement lifted 5× more clicks on key transactional terms — from 12 to 60 on “Best Teeth Whitening Near Me” as one example.
Maps visibility grew across every key metric in just 3 months. Phone calls from Google Maps jumped from 643 to 1,132 (↑76%), website clicks climbed from 500 to 830 (↑66%), and total search view impressions hit 8,919 (↑116%) — putting Winn Smiles front and center at the exact moment patients are ready to book.
Every target keyword either jumped from outside the top 25 to Page 1, or leapfrogged from a deep-page organic position to the #1 spot. Five of the six terms now hold a Top 3 Maps Pack position—placing the practice ahead of all local competitors at the moment patients are ready to book.
| Target Keyword | Sept 2023 Rank | Sept 2025 Rank |
|---|---|---|
| Invisalign Dentist Near Mee | #15 Organic |
#3 Organic
#3 Maps
|
| Veneers Dentist Near Me | #10 Organic |
#5 Organic
#3 Maps
|
| Best Teeth Whitening Near Me | #25 Organic |
#5 Oganic
|
| Emergency Dentist Near Me | #25 Organic |
#10 Organic
|
A complete solution for your business. Three tightly controlled workstreams ran in parallel over 3 months. Each pillar reinforced the others: on-site pages gave Google the signals to rank, the GMB listing converted those rankings into calls, and AI optimization amplified visibility across both organic and map results.
Targeted service pages for cosmetic, emergency, and aligners. Consistent content and page coding for transactional keywords — so when a patient searches “Invisalign Dentist Near Me,” Winn Smiles has a page built specifically to capture that search.
Improved citations, reviews, and local content. Optimized listing, products, services, and consistent updates across both Cleveland and Chattanooga — so each location ranks independently in its own local Maps Pack.
Increased AI searchability for GMB and organic website listings from transactional keyword searches — increasing visibility in the growing share of Google searches that surface AI-generated answers before a patient clicks any link.
Every target keyword either jumped from outside the top 100 to Page 1, or leapfrogged from a deep-page organic position to the #1 spot. Five of the six terms now hold a Top 3 Maps Pack position — placing the practice ahead of all local competitors at the moment patients are ready to book.
Patients searching “near me” are actively looking to book. Ranking top 3 in Google Maps means phones ringing first at this office.
With 1,132 phone calls directly from Maps — up 76% — Winn Smiles now has a constant stream of high-intent inbound patient leads every single month.
More impressions means more patients discovering every month—a compounding visibility flywheel that keeps delivering new patients long-term.
