Evergreen Pediatric & Airway Dentistry has a long-term vision to dominate the organic market, so they partnered with Transactional Dental’s Patient Magnet Engine™. This case study shows how strategic keyword targeting, Google Maps optimization, and on-site coding improvements translated into measurable patient opportunities.
Starting from roughly 300 monthly visitors in September 2023, consistent keyword targeting and on-site optimization pushed Evergreen to over 2,000 visitors per month by September 2025 — a 567% increase driven entirely through organic search, with zero paid traffic.
Every target keyword either jumped from outside the top 100 to Page 1, or leapfrogged from a deep-page organic position to the #1 spot. Five of the six terms now hold a Top 3 Maps Pack position, placing the practice ahead of all local competitors at the moment patients are ready to book.
| Target Keyword | Sept 2023 Rank | Sept 2025 Rank |
|---|---|---|
| Emergency Pediatric Dentist Near Me | #42 Organic |
#1 Organic
#1 Maps
|
| Infant Frenectomy Near Me | Not Ranked |
#1 Organic
#2 Maps
|
| Laser Tongue Tie Near Me | Not Ranked |
#1 Organic
#5 Oganic
|
| Pediatric Dentist Tie Near Me | Not Ranked |
#4 Organic
#2 Oganic
|
Three tightly coordinated workstreams ran in parallel over 24 months. Each pillar reinforced the others: on-site pages gave Google signals to rank; the GMB listing converted those rankings into calls; and AI-optimized content amplified visibility across both organic and map results.
Targeted service pages for pediatric, tongue tie, frenectomy etc. Consistent content and page coding for transactional keywords.
Improved citations, reviews, and local content. Optimized listing, products, services and consistent updates.
Targeted service pages for pediatric, tongue tie, frenectomy etc. Consistent content and page coding for transactional keywords.
Every target keyword either jumped from outside the top 100 to Page 1, or leapfrogged from a deep-page organic position to the #1 spot. Five of the six terms now hold a Top 3 Maps Pack position, placing the practice ahead of all local competitors at the moment patients are ready to book.
Patients searching “near me” are actively looking to book. Ranking top 3 in Google Maps means phones ringing first at this office.
With 1,661 calls driven from Maps alone — up 117% — the practice answers the phone before a competing practice even appears on screen.
High-volume keywords bring tens of thousands of impressions monthly — a compounding flywheel of visibility that grows with every passing month.
